Performance

Combining the fit and comfort of a traditional cycling sock with the drag reducing  enhancements of an aero sock. We give you, the Aero-Ish Sock. Whilst a fully dedicated Aero Sock will provided greater drag reduction, we understand that some people don't like...

Aerodynamics, or "aero", is crucial for cycling performance, especially at high speeds. When a cyclist is riding at 20mph or above, around 90% of their effort goes into overcoming aerodynamic drag. Improving a cyclist's aerodynamics can significantly boost their speed and...

Can athletes and coaches utilise the power of placebo to boost performance even when they know they’re placebos? TL;DR Yes, placebos can improve performance even when an athlete KNOWS that they’re placebos. Of a trial group of 28 trained cyclists,...