Thoughts

Following what proved to be a popular article on the best way for individuals to approach brands for sponsorship, I thought a similar post for teams and how they should go about approaching sponsors would also be useful. Team sponsorship...

At Rule 28, we receive hundreds of sponsorship inquiries each year, ranging from professional athletes to grassroots riders. Some stand out as thoughtful and strategic, while others leave us wondering what’s in it for us. To help both athletes and...