Blogs
An Introduction To Cycling Aerodynamics
The Science of Cycling Aerodynamics Aerodynamics plays a crucial role in cycling performance, as it directly impacts the rider's speed, efficiency, and overall energy expenditure. Here, we'll explore the fundamental principles of aerodynamics, how body shape and position affect drag,...
How to Perform Aero Testing at Home: A Step-by-Step Guide for Cyclists
Besides your power output, how aerodynamic you can make yourself the greatest factor in how fast you can become in cycling. Getting your CdA (Coefficient of Drag x Frontal Area) as small as possible will allow you to ride faster...
The Changing Face of the UK Cycling Race Scene
The news this week that Saint Piran and Trinity will cease to exist as race teams at the end of the year highlights the precarious situation UK racing finds itself in right now. The cycling boom in the UK that...
Team Sponsorship: How to Approach Brands
Following what proved to be a popular article on the best way for individuals to approach brands for sponsorship, I thought a similar post for teams and how they should go about approaching sponsors would also be useful. Team sponsorship...
Cycling Sponsorship As An Individual: How to Approach Brands
At Rule 28, we receive hundreds of sponsorship inquiries each year, ranging from professional athletes to grassroots riders. Some stand out as thoughtful and strategic, while others leave us wondering what’s in it for us. To help both athletes and...
How Many Watts Do Aero Socks Save?
Aero socks saved aproximately 3% of total power from 45-75kph. At 45kph, Jean's lowest speed, but an average road race speed, power demand dropped by 8.5 Watts when wearing the aero socks.